Ubisoft Dabbles With NFT Gaming Despite Backlash, Brings “Rabbids” to The Sandbox

10th February 2022
Ubisoft Dabbles With NFT Gaming Despite Backlash, Brings “Rabbids” to The Sandbox

Video games giant Ubisoft has teamed up with The Sandbox as it ventures into NFT gaming, despite backlash from the gaming community.

On Tuesday, Animoca Brands – the blockchain company behind The Sandbox – said it formed a partnership with Unisoft, which would receive its own land in the metaverse. Under the deal, Ubisoft will develop gaming experiences with NFTs.

The move comes after Ubisoft faced heavy criticism from the gaming community after announcing it would integrate NFTs into its game Ghost Recon Breakpoint. Ubisoft’s video announcing its NFT project received a 96% dislike ratio, with comments criticising the publisher for “milking” its games.

Gamers were particularly unhappy that over 600 hours of Ghost Recon Breakpoint must be played to earn the the “Wolf Enhanced Helmet A”, an NFT item.

Nonetheless, Ubisoft has proceeded to further embrace NFT gaming by bringing its IP Rabbids into its Sandbox metaverse. Users are offered interactive experiences with characters from the Rabbids, whilst Sandbox Game Makers will have full utility of voxelised versions of the Rabbids to make their own metaverse games.

“We can’t wait to see how they make the Rabbids’ world their own. The Sandbox is an obvious new fun playground addition to the long list of Rabbids world invasions, and a great opportunity for Ubisoft to experiment a metaverse experience for its brands”, said Guillaume Mammi, senior manager of new business and partnerships at Ubisoft.

The Sandbox has already partnered with popular brands and celebrities including Adidas, Warner Music Group, Atari, The Smurfs, Care Bears, and Snoop Dogg.

“Ubisoft is a global game company that proved its ability to stay at the forefront of innovation”, Sebastien Borget, COO and co-founder of The Sandbox said to Bitcoin.com News.

Negative reaction

Reaction to the announcement has been predictably negative. “It’s pretty dumb too not everyone can afford NFTs. Plus it’s a waste of energy. Don’t do NFTs,” replied a top comment on Kontaku’s Twitter post about the deal.

Meanwhile on Sandbox’s Rabbids invade The Sandbox! YouTube video, a highly liked comment read “Ubisoft, you really want to find out, how much the public will hate you?”

“Dislike. Ubisoft will always be the clowns of the video game industry,” said another.

So far, the YouTube video has 143 likes but 259 dislikes.

To read more about why hardcore gamers are hating the NFT blockchain gaming projects, click here.

Written by Bread News Team
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