NBA Was First, Then SuperBowl… Now Crypto.com Wins the FIFA World Cup
At a time when companies from almost every sector are busy embracing crypto, leading crypto exchange Crypto.com is busy embracing the sporting world.
Last year, Crypto.com formed a flurry of partnerships with the NBA including sponsoring the Philadelphia 76ers and rebranding the iconic Staples Center to Crypto.com Arena.
The Singapore-based exchange further elevated its presence in February by pumping millions into prime-time adverts during this year’s Super Bowl.
In its latest endeavour to dominate mainstream sports, Crypto.com has sealed a deal with FIFA that secures them as an Official Sponsor of the FIFA World Cup Qatar 2022.
Through the sponsorship, Crypto.com will provide opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.
According to Crypto.com, the sponsorship will “drive significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event.”
The deal also secures the exchange as the exclusive cryptocurrency trading platform sponsor, meaning no other exchange will be represented in the tournament.
FIFA Chief Commercial Officer Kay Madati commended Crypto.com for “already demonstrating a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world.”
“There is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” he added.
Crypto.com’s roster of sports partnership also includes motorsport, MMA and ice hockey.
The FIFA World Cup Qatar 2022 will be held from 21 November to 18 December 2022.
https://t.co/vCNztATSCO is proud to be the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022 🏆— Crypto.com (@cryptocom) March 23, 2022
See you in Qatar! @fifaworldcup #worldcuphttps://t.co/vYZjDA1BMZ pic.twitter.com/ppFfkEG6q2