Jeremy Lin Drops “Linsanity” NFT to Empower Asian-Americans
Former NBA star Jeremy Lin is making a reemergence with an NFT drop to commemorate his Linsanity days whilst supporting the Asian-American community.
In collaboration with Reel8, the NFT drop features access to previously-unreleased director’s cut of the 2013 documentary of the same name and behind-the-scenes footage of the Lin family.
Reel8 is described as “an innovative new platform designed to promote the works of demographically-underrepresented filmmakers through use of Web3 technologies.”
Linsanity NFT holders will also have the opportunity to unlock exclusive metaverse content such as a high-stakes three-point shooting game. Participants of the game can compete to virtually meet Lin in a live AMA.
100% of sale proceeds will go to the Jeremy Lin Foundation – a non-profit organisation that supports and empowers the Asian American community.
For Lin, the NFT project is an extension of giving back to the community and elevating the presence of the unheard.
“I have personally experienced how difficult it can be to have our stories underrepresented,” Lin said. “I am excited to give fans an opportunity to support their favourite filmmakers while also supporting crucial youth programs for our community”.
Reel8 co-founder Dave Liu added that Lin’s NFT will “set a new standard by enabling underrepresented filmmakers to reach new and existing fans of their art through direct engagement with members of their audience, while simultaneously supporting social causes like the Jeremy Lin Foundation”.
Linsanity NFT follows a series of basketball and crypto partnerships including NBA Top Shot and Crypto.com’s Philadelphia 76ers sponsorship and LA Lakers’ Staples Center rebranding to Crypto.com Arena.
Get your Linsanity NFT and support the Jeremy Lin Foundation and independent film! https://t.co/v04Z3rZVEg— JLIN Foundation (@jlinfoundation) March 23, 2022