Apple iPhone 13 Gives Rivals Samsung And Xiaomi An Opportunity To Retain Their Lead

15th September 2021
Apple iPhone 13 Gives Rivals Samsung And Xiaomi An Opportunity To Retain Their Lead

Apple [ ] has announced its latest flagship smartphones – iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max.

Aside from a slightly narrower front-facing notch, you’ll be hard-pressed to distinguish Apple’s latest flagship from last year’s iPhone 12 range and even the previous year’s iPhone 11.

Sure, the newest iPhones come jam-packed with technologically superior chips, lenses and cameras but to the average user, Apple isn’t giving its users a compelling reason to upgrade. It’s not like the iPhone 12 was sluggish, blurry and armed with a lousy camera.

This is worrying for the American giant as it’s been slipping down the “top smartphone” rankings.

In July, Apple peeled back to third place as Xiaomi overtook it in terms of global market share.

According to Canalys, Xiaomi had 17% market share in the second quarter, ahead of Apple’s 14%. The Chinese tech company is also not too far from industry leader Samsung, which has 19%. 

Some market analysts are even suggesting that Xiaomi managed to dethrone Samsung as the #1 smartphone maker, as the latter’s production was affected by Covid-19. By these metrics Xiaomi’s market share rose to 17.1% from 11% a year ago, while Samsung’s market share dropped to 15.7%.

Whist Apple has a long way to fall to drop to fourth position (Oppo currently holds that position with a 10.5% market share), its latest iPhone iteration could result in a bigger gap between 2nd and 3rd position.

Although Xiaomi has been hit by regulators, the Chinese smartphone maker is rapidly innovating and expanding.

Meanwhile, Samsung’s iPhone competitor Galaxy S22 could just be around the corner. South Korea also clearly has its back too as it fined US giant Google for abusing its power against Samsung.

Image credit: Apple

Written by Bread News Team
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