‘Make Everything Terrible Again’: Chinese Nationalists Mock Facebook Rebranding To Meta

29th October 2021
‘Make Everything Terrible Again’: Chinese Nationalists Mock Facebook Rebranding To Meta

Facebook [ ] is fully embracing the metaverse by rebranding its name to “Meta” but Chinese nationalists aren’t having it.

“The metaverse is the next frontier”, Chief Executive Officer Mark Zuckerberg said in a presentation on Thursday. “From now on, we’re going to be metaverse-first, not Facebook-first”.

Put simply, the metaverse is a virtual network in which users can interact through an immersive digital shared space. Video games such as Roblox and Fortnite serve as gateways into the metaverse.

As of recent, Facebook has been actively immersing itself into the metaverse. Earlier this year, Zuckerberg said bringing Facebook’s products surrounding communities, creators, commerce and VR together is the company’s next mission.

“What I think is most interesting is how these themes will come together into a bigger idea”, Zuckerberg said. “Our overarching goal across all of these initiatives is to help bring the metaverse to life”.

“Right now, our brand is so tightly linked with one product that can’t possibly represent everything we’re doing today, let alone in the future”.

Now, Facebook has gone to the full extent of dedicating its entire brand to the metaverse.

In July 2021, Facebook launched an open beta of Horizon Workrooms, which utilises the metaverse to bring immersive office meetings from the boardroom to the bedroom.

Using an Oculus (also owned by Facebook) VR headset, users can attend meetings in a virtual office with virtual customisable personas. Offering presentations, work desks and typical boardroom features, Horizon Workrooms showcases the immersive capabilities of the metaverse.

Although the rebranding won’t change the company’s use of data or corporate structures, the rebirth suggests the start of a new chapter for the world’s biggest social media company. For now, its flagship social network, Instagram, Messenger and WhatsApp remain unchanged in both name and utility.

On 1 December 2021, Facebook will also change its stock ticker from FB to MVRS to reflect the company’s new moniker.

News of Facebook’s rebranding triggered ridicule on Chinese social media platform Weibo.

The tag “Facebook Changes Name to Meta” ranked #11 on Weibo’s Hot Search, receiving 140 million views and more than 6,800 discussions in the morning. 

The news received more than 5,600 likes and 413 comments on Sina Finance’s official US stocks news account. While some comments expressed doubts towards Facebook’s intention, the top comment with 3,100 likes mocked Facebook by saying, “They don’t need a face anymore?” (The word “face” is a symbol for social respect in Chinese culture.)

A commenter on Weitianxia’s post wrote, “Isn’t this the website where you can’t say good things about China? This is Facebook where you get banned if you say China is good… Is this what the US calls freedom and democracy”.

Another popular remark, inspired by Trump’s MAGA campaign, mocked Meta as a brand. “Make Everything Terrible Again”, the comment read.

To learn more about how the metaverse is blurring the lines between reality and fiction, check out Bread’s insight.

Written by Bread News Team
Newsletter subscription graphic
Insights,
  Freshly
Baked.

Get news and insights on the Asian markets that matter.

View our past Newsletter